RESEARCH + DEVELOPMENT

DEVELOPMENT

NAME 'ADDICTION' - an addiction to music and fashion, however also connotes addiction to drugs, relates to 'sex, drugs, rock and roll' lifestyle of target audience

SLOGAN 'get your hit' - A pun: to get a music hit, however again has connotations of drug use - to get a hit.

FONT Heading font will be "Birth of a Hero". An abrasive and worn looking font, however with chic feautures due to it's simple lines and off angles.

COLOUR Red, white and black - following the tradition of most other Indie/Alt magazines

COVER Anchoring text and cover image to tie in with feature spread. Mainly music puffs to be included, however small section of cover with have puffs for fashion features.

IMAGES Fashion shot with musician. Low saturation and high contrast, either busy background or completely plain background

JOURNALISTIC STYLE Continuous prose. Witty and a little pretentious, however still informative and praises the artist rather than quizzing them. More fashion side approach to it rather than musical.

PRICE £3.80 - Reasonable price for a monthly glossy magazine, similar prices to competitors


RESEARCH
Other magazines:
I have taken inspiration from other magazines of a similar genre, such as NME and Q. I have chosen to focus on an issue of the NME as its demographic is far more similar to mine.

I've also drawn influence from Fashion/Music magazines such as Nylon and iD. These incorporate the chicness of high fashion with the rock and roll attitude of music by having feauture articles of both within their publications. In doing this they have managed to create a magazine with a slightly older and more 'fashion savvy' demographic, who perhaps appreciate a wittier and more cultured style of journalism and presentation.

CLICK IMAGE TO ENLARGE

Mood Board

As part of my research I created a mood board of magazines, musicians and CD covers that are relevant to the Indie & Alternative genre. CLICK IMAGE TO ENLARGE

Colours: Mainly black, white and red
Font: Chic and simple, however with an abrasive quality to look worn an scratchy
Image: Music magazines and photos use low saturation and odd angles. Fashion magazine uses brightly, high contrasted image. Both have models with a expression of attitude on their faces.
Models: Pale, thin and interesting musicians.